In the bustling corridors of India’s Ministry of Commerce and Industry, Mr. Sanjiv stands out as a towering figure—an Indian Revenue Service (IRS) officer of the 1993 batch who has risen to the esteemed position of Joint Secretary at the Department for Promotion of Industry and Internal Trade (DPIIT). With a career spanning over three decades, Sanjiv has carved a niche as a dynamic bureaucrat whose expertise, foresight, and dedication have significantly influenced India’s industrial policies, startup ecosystem, and digital commerce landscape. Known for his sharp intellect and hands-on approach, he is a key architect behind some of the nation’s most progressive initiatives, making him a respected name in the Indian bureaucracy.
Early Life: A Foundation Built on Determination
Born into a modest family with deep-rooted values of hard work and integrity, Mr. Sanjiv’s early years were shaped by a blend of discipline and ambition. Growing up in an environment where education was revered, he displayed an innate curiosity and a knack for problem-solving from a young age. While specific details of his hometown remain private, it’s clear that his formative years instilled in him a sense of purpose—a drive to contribute to the nation’s growth and upliftment.
Sanjiv pursued his education with fervor, excelling academically and laying the groundwork for a career in public service. His decision to join the Indian Revenue Service wasn’t just a career choice; it was a calling to serve India at a time when the country was on the cusp of economic liberalization. Joining the IRS in 1993, he entered a world of fiscal responsibility and governance, where his analytical mind and commitment to fairness quickly set him apart.
Rising Through the Ranks: A Career of Impact
Mr. Sanjiv’s journey in the IRS was marked by a series of challenging assignments that honed his skills in administration, finance, and policy formulation. Over the years, he tackled complex taxation issues, streamlined revenue processes, and gained a reputation as an officer who could balance enforcement with empathy. His ability to navigate intricate bureaucratic systems while keeping the public’s interest at heart made him a standout performer.
In 2020, Sanjiv’s career took a significant leap when he was appointed Joint Secretary at the DPIIT, a role that thrust him into the heart of India’s industrial and trade policy-making. The Department for Promotion of Industry and Internal Trade, under the Ministry of Commerce and Industry, is tasked with fostering industrial growth, attracting foreign investment, and nurturing innovation. For Sanjiv, this was an opportunity to leverage his vast experience and shape the future of Indian industry.
Leadership at DPIIT: A Catalyst for Change
As Joint Secretary, Mr. Sanjiv oversees a diverse portfolio that includes Internal Trade and e-Commerce, International Cooperation (Africa, Middle East, and Oceania), Consumer Industry, Light Engineering Industry, and the ambitious Startup India initiative. His role is multifaceted, requiring a delicate balance of strategic vision and operational finesse. From fostering technical regulations to driving productivity improvements, Sanjiv has emerged as a linchpin in DPIIT’s mission to position India as a global industrial powerhouse.
One of his most notable contributions is his leadership in the Open Network for Digital Commerce (ONDC), where he serves as a Member of the Board of Directors. Launched to democratize e-commerce and empower small businesses, ONDC reflects Sanjiv’s commitment to inclusive growth. Under his guidance, the initiative has gained momentum, breaking down barriers in digital trade and creating opportunities for millions of entrepreneurs across India. His ability to align technological innovation with policy frameworks has made ONDC a game-changer in the e-commerce landscape.
Sanjiv’s influence extends beyond domestic borders. Handling international cooperation with regions like Africa, the Middle East, and Oceania, he has worked tirelessly to strengthen India’s trade ties. His diplomatic acumen and understanding of global markets have facilitated partnerships that boost foreign direct investment (FDI) and promote Indian industries on the world stage.
Championing Startups and Innovation
Perhaps the most inspiring aspect of Mr. Sanjiv’s tenure is his role in the Startup India initiative. Recognizing the potential of young entrepreneurs to drive economic growth, he has been instrumental in creating an ecosystem where innovation thrives. From simplifying regulations to ensuring access to funding, Sanjiv has worked to remove roadblocks for startups, helping thousands of ventures take flight. His efforts have not only empowered a new generation of job creators but also positioned India as a global hub for innovation.
His oversight of the Project Development Cell and Research and Analysis Unit further underscores his forward-thinking approach. By identifying key industries like cement, paper, and rubber for growth, and fostering productivity improvements, Sanjiv ensures that India’s industrial backbone remains robust and competitive.
A Leader with a Human Touch
What makes Mr. Sanjiv truly exceptional is his ability to blend authority with approachability. Colleagues describe him as a leader who listens intently, values diverse perspectives, and inspires action through collaboration. His days are often long, filled with meetings, policy reviews, and fieldwork, yet he remains grounded, always keeping the citizen at the center of his decisions.
Sanjiv’s philosophy is simple yet profound: governance must be a tool for empowerment. Whether it’s supporting small-scale industries, regulating consumer markets, or fostering digital inclusion, he believes in policies that uplift the marginalized and strengthen the nation as a whole. This ethos has earned him admiration from peers, industry leaders, and the public alike.
Personal Life: The Man Behind the Desk
Beyond his professional achievements, Mr. Sanjiv is a man of depth and balance. While he keeps his personal life private, it’s known that he enjoys reading, staying abreast of global economic trends, and reflecting on ways to improve governance. His love for learning and adaptability have kept him relevant in an ever-evolving bureaucratic landscape.
Family plays a pivotal role in his life, providing the support and motivation to tackle the challenges of his demanding career. Though he rarely speaks publicly about them, it’s evident that their encouragement has been a cornerstone of his success.
Legacy in the Making
As of March 21, 2025, Mr. Sanjiv continues to steer DPIIT toward new horizons. His tenure has been a blend of bold reforms and quiet resilience, leaving an indelible mark on India’s industrial and trade policies. From the bustling digital marketplaces empowered by ONDC to the thriving startups fueled by his vision, Sanjiv’s contributions are shaping a future where India stands tall as an economic leader.
His story is one of grit, intellect, and an unwavering commitment to service—a narrative that inspires not just bureaucrats but every Indian dreaming of a better tomorrow. As he continues his journey, Mr. Sanjiv remains a beacon of what it means to lead with purpose, proving that true leadership is about building bridges, breaking barriers, and leaving a legacy of progress.